EKC2023

Understanding the Design of User Experience and User Interface in Web 3.0

Aug 17, 2023, 3:00 PM

30m

Hörsaal

Electrical/Electronics Engineering & Information Technology [EI5] Technologies and environments for Web 3.0

Speaker

Young Saeng Park (WMG, University of Warwick)

Description

As the Internet landscape continues to evolve, a new paradigm of Web 3.0 is drawing attention to resolve the problems of existing centralised platforms and data ownership. Web 3.0, also as known the decentralised web, introduces a new wave of technologies, concepts and environments mainly built upon blockchain technology that aims to address the limitations and challenges of the previous web. It empowers users and promotes a more open, transparent, decentralised, and user-centric application, enabling users to have greater control over their data, digital identities, and online interactions.
In particular, the design of user experience (UX) and user interface (UI) holds significant importance in Web 3.0 as it has various impacts in shaping the overall success and adaption of decentralised application and blockchain-based platforms. However, despite the importance of UX/UI design in Web 3.0, effective UX/UI deign based on a sufficient understanding of Web 3.0 such as decentralised functionalities, trust and transparency, user ownership, etc. is not applied and the existing design is still being used. This work explores Web 3.0 characteristics and understands the importance of UX/UI in Web 3.0. Then, it highlights various aspects to consider the design of UX/UI, leading to the successful integration of decentralised application and block chain platforms.

References

Rudman, R. and Bruwer, R. (2016), "Defining Web 3.0: opportunities and challenges", The Electronic Library, Vol. 34 No. 1, pp. 132-154.
A. Sahu, D. P. Mishra, S. B. Mohanty and P. P. Sahu, "Web 3.0 Decentralized Application Using Blockchain Technology," 2023 4th International Conference on Computing and Communication Systems (I3CS), Shillong, India, 2023, pp. 1-6.
X. Zhang, G. Min, T. Li, Z. Ma, X. Cao and S. Wang, "AI and Blockchain Empowered Metaverse for Web 3.0: Vision, Architecture, and Future Directions," in IEEE Communications Magazine.